Case Study

Ten Four
Trucking LTD.

The Problem

Reason to hire TrueNorth

The earlier version of Ten Four Trucking's website suffered from an antiquated design that was unable to draw visitors in or clearly communicate our corporate identity.

The previous website's functionality, scalability, and compliance with contemporary web standards were all constrained by its reliance on antiquated technology or frameworks. The outdated website was not responsive, which resulted in poor mobile user experience and significant mobile user bounce rates.

Due to a lack of attention to accessibility, the previous website did not meet accessibility standards such WCAG (Web Content Accessibility Guidelines) and created obstacles for visitors who are disabled.

Responsivity
22%
Accesibility
18%
UX
5%
the old UI

Color Scheme

#D15C30

CHILEAN FIRE

#E7AC3C

TULIP TREE

100%
80%
60%
100%
80%
60%

Typography

Primary Typeface

Aa

abcdefghijklm
nopqrstuvwxyz

abcdefghijklm
nopqrstuvwxyz

123456789@#$%

Secondary Typeface

Aa

abcdefghijklm
nopqrstuvwxyz

abcdefghijklm
nopqrstuvwxyz

123456789@#$%

Businees Cards

Business Cards for Ten Four Trucking Ltd.

Solution

The Outcome

The earlier version of Ten Four Trucking's website suffered from an antiquated design that was unable to draw visitors in or clearly communicate our corporate identity.

The previous website's functionality, scalability, and compliance with contemporary web standards were all constrained by its reliance on antiquated technology or frameworks. The outdated website was not responsive, which resulted in poor mobile user experience and significant mobile user bounce rates.

Due to a lack of attention to accessibility, the previous website did not meet accessibility standards such WCAG (Web Content Accessibility Guidelines) and created obstacles for visitors who are disabled.

Responsivity
22%
Accesibility
18%
UX
5%
the new new
Solution

The Outcome

The earlier version of Ten Four Trucking's website suffered from an antiquated design that was unable to draw visitors in or clearly communicate our corporate identity.

The previous website's functionality, scalability, and compliance with contemporary web standards were all constrained by its reliance on antiquated technology or frameworks. The outdated website was not responsive, which resulted in poor mobile user experience and significant mobile user bounce rates.

Due to a lack of attention to accessibility, the previous website did not meet accessibility standards such WCAG (Web Content Accessibility Guidelines) and created obstacles for visitors who are disabled.

Responsivity
22%
Accesibility
18%
UX
5%
the new new